Since the nineteenth century, buying lip balm involved looking at the aisles of supermarkets and drug stores for Chapstick. If you preferred to go wild and deviate from the tasteless original flavor, cherry or mint were the available flavors for you.
Seven years ago, a new lip balm known as EOS (Evolution of Smooth) popped at various shelves like Walmart, Target, eBay online store and Walgreens. EOS lip balm has different flavors like grapefruit and honeydew. Celebrities like Christina Aguilera, Kim Kardashian and Miley Cyrus were spotted applying them while on their tours. See, http://www.ulta.com/smooth-sphere-lip-balm?productId=xlsImpprod3490245.
Evolution of Smooth has been speckled all over fashion and beauty magazines but the innovators behind the company have never talked about their strategy until today. The company is worth more than two hundred and fifty million according to consulting and research firm Kline. They have outpaced Blistex and Chapstick and are currently the second best selling lip balm company after Burt Bees.
Research shows that EOS lip balm has expanded the oral care industry and currently sells more than one million units in a single week. The future is bright for the company since it is expected that the industry will be worth more than twenty billion dollars in 2020. This is due to an increased demand for organic and natural products which suits EOS.
Sanjiv Mehra, Chief Executive Officer and Co-founder of Evolution of Smooth, pointed out that when they started, they focused on creating a quality product, distributing it and making sure that the masses knew about it. This product is used by women every day and it elevates their status while doing their tasks.
According to their research, women liked to apply lip balm but the unhygienic nature of applying it with their hands turned them off. They then took advantage of the results and created lip balm tubes. For more information, visit evolutionofsmooth.com.