QNet is an intriguing company. The e-commerce entity based out of Hong Kong is expanding its presence in India. More than just boosting its direct selling wares in the nation, QNet’s management has made overtures towards the Indian government about increasing regulation over direct selling and multi-level network marketing businesses. To many, such overtures may seem shocking. Why would a business entity want the added pressure of having to work under a government regulator? The simple explanation is the business wants to see the playing field smoothed out and free of bad press and problems.
To repeat, QNet is a direct selling company. In the Indian media and elsewhere, management of the company has taken many steps to note that direct sales does not involve any down lines or pyramid structure. With direct selling, you sell. The goal is not to pull in new members to the network. Because the MLM industry is plagued with a host of pyramid schemes, a lot of negative sentiment has surrounded the industry. The trouble that direct sales companies such as QNet run into is the public does not know the difference between direct selling and MLM. Even with a strong public relations campaign to spell out the differences, QNet knows there are limits to how many people can be reached and educated. Check out QNet’s page on Facebook.
Also, QNet cannot control the affairs or management of a company in the MLM world. To help curtail the problems associated with MLM businesses, QNet would like to see expanded regulation of the industry performed. This way, if the problematic MLM businesses were brought under control, the direct selling industry would not have to worry as much about its reputation being besmirched. Sadly, direct selling companies do suffer when MLM business commit wrongful acts.
Some may be wondering why QNet is choosing to launch this campaign in India as opposed to Hong Kong. There are a few reasons. For one, QNet is hoping to greatly expand its presence in India. The company is currently developing a line of products and services intended to target the Indian niche. QNet is also taking a very bold step and moving all its manufacturing and production to India. The company hopes to shave around 10% of its costs by relocating all manufacturing to India. One all of this is taken into consideration, QNet’s moves in India all begin to make perfect sense. Here, QNet’s home page discusses their business further.